Post by jakir12 on Feb 15, 2024 9:28:49 GMT
According to new research, 73% of people worldwide say they see or hear stereotypes regularly, but only 30% dare to challenge them. This lack of action, largely due to a lack of education and tools to address the issue, points to the urgent need for a change in the way multiple stakeholders can take an active stand against them. The findings revealed by The Alliance , an initiative led by a coalition of companies in the advertising industry and convened by UN Women to eradicate stereotypes in the sector, seek to foster conversation on the topic and provide governments, companies and the society in general the necessary tools to address this problem that undermines efforts towards a more just and equal society.
A world without stereotypes Stereotypes are generalized beliefs about a group of people that are based on characteristics or traits perceived as common in that group, and are often associated with exaggerated and rigid simplifications that do not take into account the diversity and individuality of people. While stereotypes can arise from a variety of sources, media, such as advertising, often perpetuate these prejudices Armenia Email List toward people. This is worrying, since they contribute to perpetuating gender, social, racial, ethnic inequalities, among others. Research carried out by The Alliance reveals alarming findings and warns about the rise of harmful stereotypes in society, highlighting the urgency of addressing this problem through collaboration between different sectors.
Most common stereotypes are related to gender The most common stereotypes were found to be related to gender (57%), race and ethnicity (52%), sexual orientation (45%) and disability (45%), in several countries such as Brazil, South Africa, Turkey , USA and UK. Furthermore, almost two-thirds (63%) of people believe that this problem has intensified in recent years. However, studies also reveal that globally, three-quarters of people surveyed have heard or witnessed stereotypes regularly, but only a minority would dare to oppose them. The reasons behind this silence may be fear of making the situation worse or lack of knowledge on how to approach the issue constructively. In response to the rise of harmful stereotypes, the Alliance, which brings together advertising industry leaders, decision makers and creatives, has launched the “Say Nothing, Change Nothing” campaign, with the aim of mobilizing public action.
A world without stereotypes Stereotypes are generalized beliefs about a group of people that are based on characteristics or traits perceived as common in that group, and are often associated with exaggerated and rigid simplifications that do not take into account the diversity and individuality of people. While stereotypes can arise from a variety of sources, media, such as advertising, often perpetuate these prejudices Armenia Email List toward people. This is worrying, since they contribute to perpetuating gender, social, racial, ethnic inequalities, among others. Research carried out by The Alliance reveals alarming findings and warns about the rise of harmful stereotypes in society, highlighting the urgency of addressing this problem through collaboration between different sectors.
Most common stereotypes are related to gender The most common stereotypes were found to be related to gender (57%), race and ethnicity (52%), sexual orientation (45%) and disability (45%), in several countries such as Brazil, South Africa, Turkey , USA and UK. Furthermore, almost two-thirds (63%) of people believe that this problem has intensified in recent years. However, studies also reveal that globally, three-quarters of people surveyed have heard or witnessed stereotypes regularly, but only a minority would dare to oppose them. The reasons behind this silence may be fear of making the situation worse or lack of knowledge on how to approach the issue constructively. In response to the rise of harmful stereotypes, the Alliance, which brings together advertising industry leaders, decision makers and creatives, has launched the “Say Nothing, Change Nothing” campaign, with the aim of mobilizing public action.
