Post by account_disabled on Jan 9, 2024 3:05:06 GMT
Therefore, in this article we will explain how you can find the ideal channels for your situation, and how it relates to marketing . What is a distribution channel in marketing? But what are distribution channels? Simply put, distribution channels are all the means by which a company distributes its products or services, until they reach the final consumer. This entire distribution chain is made up of the manufacturer - the production company -, wholesalers, retailers, and digital channels; The latter are the ways to ship the products. Chart with the operation of distribution channels Types of distribution channels Have you ever wondered what the journey from the product to the store where you get it is? Or how does your favorite smartphone get to your city? It is true that there are many distribution strategies and, therefore, many types of channels, however, it is also true that they can broadly be classified in 2 ways: direct and indirect distribution channels.
Direct distribution channel Direct channels—as their name suggests— are those that allow the consumer to purchase the product from the manufacturer, without the need for any Phone Number List intermediary. This implies several things: The company needs to have space to store its products, if they are physical. Points of sale—stores and stores—where consumers can purchase the product. Virtual spaces for e-commerce , either to sell and ship physical products, or directly sell virtual products. Own transportation to deliver to the customer, or to restore stock in your stores. As you can see, this type of channel not only covers direct contact with a store, but also includes digital distribution media, such as virtual stores. In this way, a customer who purchases a course on a digital platform is obtaining the product through a direct distribution channel, because they are using only the company's website.
Sal Sol E-commerce This is Sal Sol's e-commerce, which counts as a direct channel. 2. Indirect distribution channel Now, indirect channels are those that require one or more intermediaries for the product to reach the final consumer. These intermediaries can be wholesalers, who sell the product in large lots, or retailers, who sell them individually. An example of wholesale sales would be to buy a box with 5 packages of 32 rolls of toilet paper each, while retail sales would consist of buying only 1 package of 4 rolls. The advantage of buying wholesale is that special discounts are applied, which saves a lot of money. At the same time, depending on the number of intermediaries involved, indirect channels can be divided in 3 ways: Short distribution channels: These are those in which the manufacturer, a retailer and the final consumer intervene.
Direct distribution channel Direct channels—as their name suggests— are those that allow the consumer to purchase the product from the manufacturer, without the need for any Phone Number List intermediary. This implies several things: The company needs to have space to store its products, if they are physical. Points of sale—stores and stores—where consumers can purchase the product. Virtual spaces for e-commerce , either to sell and ship physical products, or directly sell virtual products. Own transportation to deliver to the customer, or to restore stock in your stores. As you can see, this type of channel not only covers direct contact with a store, but also includes digital distribution media, such as virtual stores. In this way, a customer who purchases a course on a digital platform is obtaining the product through a direct distribution channel, because they are using only the company's website.
Sal Sol E-commerce This is Sal Sol's e-commerce, which counts as a direct channel. 2. Indirect distribution channel Now, indirect channels are those that require one or more intermediaries for the product to reach the final consumer. These intermediaries can be wholesalers, who sell the product in large lots, or retailers, who sell them individually. An example of wholesale sales would be to buy a box with 5 packages of 32 rolls of toilet paper each, while retail sales would consist of buying only 1 package of 4 rolls. The advantage of buying wholesale is that special discounts are applied, which saves a lot of money. At the same time, depending on the number of intermediaries involved, indirect channels can be divided in 3 ways: Short distribution channels: These are those in which the manufacturer, a retailer and the final consumer intervene.